Describe the Limitations and Constraints of Marketing Essays

Describe the Limitations and Constraints of Marketing Essays Describe the Limitations and Constraints of Marketing Essay Describe the Limitations and Constraints of Marketing Essay P2-describe the limitations and constraints of marketing Limitations and constraints include; Sales of Goods Act 1979 Trade Descriptions Act 1968 Consumer Credit Act 2006 Data Protection Act 1968 Voluntary constraints Direct Marketing Association (DMA) Pressure groups and consumerism Acceptable language Sales of goods act 1979 The sales of goods act needs sellers to trade goods that are as they advertised and described. The good or service has to be of satisfactory quality. Effectively meaning that for an organisation like micro-soft, the goods and services must be described precisely when promoted because the company needs to be able to prove that the product can do what they say. Trading Regulations 2008 This act enables clients to equal treatment from businesses they deal with. Within this act, businesses can’t use fear to sell their products. Businesses can’t lie to promote products for example ‘closing down sale’ when they are going to stay open after them sale. So blackberry can’t advertise their products with features that they don’t have. The latest Blackberry boasts the best resolution screen of its kind, which then had to be verified and researched by an independent organisation to see it the statement, was true. Consumer Credit Acts 2006 These acts apply to businesses that offer goods or services on credit or companies that lend money to consumers. To be in this category, businesses must be licensed by the Office of Fair Trading (OFT), this would handle and include the method of calculating APR and the form and content of the agreement. The consumer credit act 2002 defends consumer’s rights when they purchase things on credit. When lending money, companies much have interest rates clearly identified and these can’t be changing them after. The Data Protection 1968 This Act means that any information taken by a salespersons can only be used for the reasoned mentioned when taken , it has to be precise and up to date, it can’t be taken for a longer period of time than the time mentioned when it was taken , and can only be taken properly and lawfully. It must be kept up to date because if someone dies it is put on the up date. Furthermore your information is protected from unauthorised use, and cannot be given on to other companies without your permission. Voluntary codes This is when businesses volunteers that they will never do something or they will always do something. This might include signing a code of practice mentioning specific behaviours and rules ethically, even though it can’t be legally enforced.

How to Send Tactful Emails from a Technical Support Desk

How to Send Tactful Emails from a Technical Support Desk How to Send Tactful Emails from a Technical Support Desk How to Send Tactful Emails from a Technical Support Desk By Ali Hale I work in technical support, which has given me many opportunities to develop the skill of phrasing things carefully. If you’re in an IT department or technology company, you doubtlessly have to deal with emails from irate people who’ve just spent hours struggling with a piece of unhelpful software. These users often have a preconception of technical support as being â€Å"unhelpful†, â€Å"slow† or â€Å"rude† and so it really helps to have some tactful phrases in your writing toolkit. When it’s a case of â€Å"user error† Don’t say â€Å"It’s your fault† or â€Å"You’ve done it wrong.† This is likely to annoy or upset the user, and escalate a potentially tricky situation. Instead, try opening your email with something that doesn’t sound like you’re blaming them: â€Å"Perhaps that section of the manual wasn’t very clear.† â€Å"I’m sorry you’re having problems with that.† Then use the main body of your email to give clear and concise help. It may be tempting to dash off as quick a message as possible, but you won’t save any time if the user then emails back because they’re still stuck. â€Å"Lots of people struggle with this, so let me take you through it step-by-step†¦Ã¢â‚¬  â€Å"This is how it’s supposed to work† Close your email by inviting them to let you know if they’re still having trouble at all: â€Å"Just let me know if you’ve got any more questions.† â€Å"Email us if you’re still having problems once you’ve tried the above.† Putting it all together, here’s an example of how not to do it: â€Å"There’s an ‘I forgot my password’ button for a REASON, idiot.† And here’s how to make someone’s day a little brighter: â€Å"Sorry to hear you’re having trouble logging in. I’ve checked on our end, and we’re not experiencing any system downtime. Just click on the ‘I forgot my password’ button and it’ll send your account details straight to your inbox. Let me know if you don’t receive that email, or if you have any more problems at all, and I’ll be glad to help.† When the bug or problem is yours If there’s a problem on your end, it’s a good idea to apologise. Don’t go over the top in prostrating yourself for every tiny thing, but do make it clear that you’ve acknowledged that there’s something wrong. Using phrases like â€Å"slight bug†, â€Å"temporary problem†, â€Å"minor issue† are much more likely to calm worries than â€Å"catastrophical error† or â€Å"huge mistake† (even if the latter are more accurate†¦) Starting your email with a brief â€Å"Sorry† or an acknowledgement that there is something wrong, will help calm down the user instantly: â€Å"Sorry about that.† â€Å"Yes, I’ve managed to repeat the problem you reported.† Let them know what’s being done to fix the situation (unless you can fix it on the spot before emailing them back). Don’t make any promises you can’t keep, but do give some idea of likely timeframes for a solution: â€Å"Our programmers are looking into it at the moment.† â€Å"We’re hoping to have it back up and running by the end of the day.† Close your email by apologising for the inconvenience to them, especially if there’s going to be a long delay in getting the problem fixed. And reassure them that they’ll be informed as soon as it is sorted out – otherwise you’ll risk them sending hourly emails demanding to know if there’s any progress. â€Å"My apologies for the inconvenience in the meantime.† â€Å"Let me know if there’s anything else I can do to help.† â€Å"We’ll email again as soon as it’s working.† This sort of email is not likely to meet with a good response (especially if your boss sees it): â€Å"Yeah, that’s our fault, huge screw-up. We’ll get it fixed soonish.† This is much more likely to lead to a happy user who is confident that you’ve got the situation under control. â€Å"Sorry about that. I can see there is a slight problem, and we’re investigating exactly what the issue is. We’ll get back to you as soon as it’s working again – it should be sorted out within a couple of days.† Keep a list of the above phrases on hand for those moments when you need to tactfully unruffle feathers and unfray nerves: it’ll make your job a lot easier! Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:The Meaning of "To a T"7 Patterns of Sentence Structure48 Writing Prompts for Middle School Kids

An International Relations - The Soviet Unions Invasion Case Essay

An International Relations - The Soviet Unions Invasion Case - Essay Example Despite the harshness of its land and its multi ethnic society, it is one of the most historically attractive land for conquest purposes.   It had been invaded by armies from Persia, Greece, Macedonia under Alexander the Great, Arab hordes, the Mongols and other warriors from central Asia.   In the 19th century, Great Britain and Russia competed for control of Afghanistan with Britain successfully invading it in 1839-42 and in 1878. Despite the harshness of its land and its multi ethnic society, it is one of the most historically attractive land for conquest purposes.   It had been invaded by armies from Persia, Greece, Macedonia under Alexander the Great, Arab hordes, the Mongols and other warriors from central Asia.   In the 19th century, Great Britain and Russia competed for control of Afghanistan with Britain successfully invading it in 1839-42 and in 1878. But it was in late 1979 that a significant event occurred and various countries’ interests in Afghanistanâ₠¬â€some overt and some covert—took hold. The situation began on December 27, 1979 with Russia’s invasion of Afghanistan. This was to set off a chain reaction that would involve dozens of other countries, both American and Russian cold war proxies. Afghanistan would effectively become Russia’s Vietnam—but Russia would pay a higher price than the United States. Throughout the war, from 1979 to 1989, countries such as the USA, Great Britain, Saudi Arabia, Iran, Pakistan, China and Egypt were drawn to the conflict.